Friday, December 13, 2024

Add a Few Links to an Excellent Site and Voila!




The most important part of SEO is creating a decent site.  Yet I've discovered that usually this is not enough on its own.  I first discovered because I have a client who for many years had an extraordinarily eye catching site with tons of good content and artistic photos and graphics, but unfortunately it was not on page one for even one of her keywords. It was not even on page 100. It stayed on page 107 for years, until she became my SEO client. 

I built a few links and, Voila, her site went to page one fairly quickly.  Of course, then I did onsite optimization Now she is first on the first page for her main keywords. Here is her site.  Her main keywords are "Calgary catering."  Now I'm working on getting her in first for Calgary Caterers.
The owner blogs a lot, is a good writer, and hires a photographer for great custom photos...this is key to her success.  The site needed a few good links too and she was off to the top.

I build links mostly by commenting on high-ranking, relevant blogs and sometimes submitting to some good, high-ranking directories.  For this client I didn't have to submit to directories because her content was so good that a few no follow links and some slight onsite optimization kept and keep her on the top.  The blogs are mostly no follow but they still seem to boost page rank.  Some of her suppliers link to her too.

A lot of SEO gurus used to say that links didn't help ranking but the Google algorthm disproved that. Links are one of the best ways to optimize your site. 

I also have written quality, thoughtful articles but this is so time-consuming for the amount of links you get.